Course Description

An Advanced Certificate in Digital Marketing is a specialized program designed to deepen your knowledge and skills in the digital marketing space. These courses are typically ideal for professionals looking to upgrade their expertise or pivot into digital roles. Here's a general overview:

What It Covers

1. Core Concepts:

   • SEO (Search Engine Optimization)

   • SEM (Search Engine Marketing)

   • Content Marketing

   • Social Media Marketing (SMM)

   • Email Marketing

   • Web Analytics

   • Mobile Marketing

2. Advanced Modules (depending on the provider):

   • Marketing automation

   • Performance marketing & ROI analysis

   • Growth hacking

   • AI in marketing

   • Programmatic advertising

   • Influencer marketing

3. Tools and Platforms:

   • Google Ads & Analytics

   • Meta Ads Manager (Facebook/Instagram)

   • HubSpot, Mailchimp, SEMrush, Ahrefs, Canva, etc.

4. Capstone Project or Internship (in some programs):

   • Real-world project or simulated campaign

   • Hands-on experience using tools and data

Course Duration

3 to 6 months (depending on intensity and institution)

Eligibility

• Minimum 10th-grade education
• Basic mechanical interest and aptitude

Course Objectives

• Understand basic vehicle systems (engine, transmission, suspension, etc.)
• Perform essential maintenance tasks and safety checks
• Diagnose minor issues and provide solutions
• Develop familiarity with tools and safety practices in an automotive workshop

Course Syllabus

1. Introduction to Automotive Technology

   • Overview of the automotive industry
   • Basic terminology and components of a 4-wheeler

2. Vehicle Safety and Workshop Practices

   • Safety standards and precautions
   • Introduction to workshop tools and equipment
   • Basic first aid in a workshop

3. Engine Basics and Maintenance

   • Engine components and functions
   • Basic engine types and their working principles
   • Engine oil change, filter replacement, and cooling system checks

4. Electrical Systems

   • Battery maintenance and charging systems
   • Basic electrical circuits in vehicles
   • Testing and replacing fuses, lights, and batteries

5. Transmission and Drivetrain Basics

   • Understanding manual and automatic transmissions
   • Basic maintenance and lubrication of the transmission
   • Driveshaft and axle checks

6. Braking System

   • Types of braking systems (disc and drum)
   • Inspection and maintenance of brakes
   • Replacing brake pads and checking brake fluid

7. Suspension and Steering Systems

   • Basic suspension types and their purposes
   • Checking and adjusting steering alignment
   • Inspecting suspension components

8. Exhaust and Fuel Systems

   • Overview of fuel systems and types
   • Inspecting fuel lines and exhaust for leaks
   • Emission control basics

9. Tyres and Wheels

   • Tyre types, pressure, and maintenance
   • Wheel alignment and balancing
   • Puncture repair and tyre replacement

10. Basic Diagnostics and Troubleshooting

    • Using diagnostic tools
    • Identifying common issues in engines, transmissions, and electronics

Practical Training

• Hands-on workshop sessions for each module
• Real-life servicing and repair tasks under supervision
• Basic diagnostic and troubleshooting exercises

Assessment and Certification

• Regular assessments and practical tests
• Certificate of completion after passing theory and practical exams

Career Opportunities

• Entry-level automotive service technician
• Workshop assistant in car service centers
• Pathway to advanced automotive courses